Problem
Lindt have been creating the finest chocolates for over 150 years, but often the purchase decision and brand choice are made in a split second at point of sale. Our challenge was to create packaging that would help Lindt stand out in an increasingly competitive market.
Solution
We went vertical. Instead of the traditional box which lies flat when displayed at retail we created a box that stands upright: on feet. We took away the shrink wrapping to improve the appearance of the pack (introducing tamper locks instead) and then enhanced the consumer experience: replacing the traditional lift-off lid with a two sided hinged lid, with the chocolate descriptions on the inside.
Outcome
Our new look package for Lindt showcases their new global artwork, is easy to pack and gives them a competitive advantage because of its strong point of sale presence.
